The number of Pinterest users has increased by 37% year-on-year Thus, Pinterest was able to grow another 37% within a year. The official Pinterest user numbers of 442 million people come from the third quarterly report from 2020 . General Pinterest Statistics More than 442 million people use Pinterest worldwide Now that you’ve gone through a few teasers, let’s dive in a bit more and look at more of Pinterest facts and statistics in more detail. 77% of active Pinterest users have discovered new products or brands on Pinterest.Female users make up 69% of total Pinterest visitor base.
Pinterest monthly active users update#
It’s hard to say, however, what the full impacts on Pinterest have been – but it clearly believes that the update has negatively impacted Pin performance. That’s seemingly in reference to Google’s Core Update, launched in November, and could reflect concerns from some search marketers that Google now seems to be crawling less content, meaning that websites with a lot of updates lost some of their SEO advantage. In fact, we believe lower search traffic was the primary reason for the sequential decline in MAUs from Q3 to Q4 in both the US and international markets.”
“In addition, lower search traffic (driven by Google’s algorithm change in November) negatively impacted our MAUs on a year-over-year basis. Though Pinterest does also make this note, which is interesting: In some ways, the fluctuations of the past two years have been entirely unpredictable, so who can say for sure what impact each consumer shift and lockdown has had on overall behavior? But if Pinterest loses all of the growth that it gained, that’s a significant impact, especially given other social apps have continued to grow throughout the period.ĭoes that mean that Pinterest is losing attention, and user interest? Again, 430 million users is still a lot, but if Pinterest drops below 400m, a retraction on its pre-COVID levels, that would be a disastrous result. Pinterest also notes that it’s seen significant user interest in its new Idea Pins – its take on Stories – and its Watch tab, which puts more emphasis on video content. Better matches and more options is what, ideally, will keep Pinners coming back, and if Pinterest can generate more sales results for the brands that are using its listings, that will keep things moving in the right direction, at least on this front. Streamlined onboarding is key to getting more products into its ecosystem, and with Pinterest also working to improve its search and discovery tools, this is a big element in building out its platform as a central eCommerce destination. In terms of functional additions, Pinterest expanded its in-app shopping tools to 13 international markets in 2021 (Pinterest says user engagement with shopping surfaces in the app grew 20% YoY), while it also put a big focus on making it easier for merchants to upload their product catalogs, in order to list their products as shoppable Pins.
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